How I Built a Personal Style Guide for AI
I’ve been using Claude pretty heavily over the past year - for drafting messages, writing blog posts, pulling together docs, and just generally thinking through problems. It’s been great, but there was one thing that kept bugging me: the output never quite sounded like me.
»22 Customer Retention Strategies that Work
Managing your customer retention rate is an incredibly important part of growing a sustainable business.
»Criteo vs Adroll for B2B
At Help Scout, we ran a test of Criteo vs. Adroll for remarketing. Results showed that Adroll was the winner. The final results were based on Revenue.
»SEO Audit of the Kissmetrics Blog: Google Panda Recovery
Have you ever noticed how much advice about SEO and Social Sharing is completely wasted? It’s amazing to me how many people can write about strategies, best practices, and go on preaching without showing exactly how it’s done.
»Improving Buffer's SEO: An In-Depth Audit
Buffer’s people have spent hours creating a quality product and interacting with their customers. If you’ve ever replied to a comment on one of their posts or reached out to them personally, you know that Buffer is built on transparency and intentionality.
»How I'd Help Wistia Improve Their SEO: An In-Depth Audit
I love SEO and inbound marketing, which means I spend too much time looking at marketing sites: Inbound.org, Hubspot, Moz, etc… A few days ago, I was reading up on Video Optimization on Wistia, and after looking through their site, I wanted to offer a few thoughts.
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